Earth’s Formula. Your Reconstruction.
Rootera™ started with a simple idea: skin can be rebuilt—not with 20-step routines or harsh actives, but with grounded botanicals, simple chemistry, and total transparency.
We call it reconstruction: helping your skin look clear, calm, and resilient so it can carry you through the life you’re building.
What “reconstruction” means to us
Repair the base – cleanse without stripping, hydrate without heaviness, seal without clogging.
Strengthen the barrier – formulas that respect pH, feed moisture factors, and reduce friction/irritation.
Keep it consistent – short routines you’ll actually do, morning and night.
Tell the truth – no miracle claims, no mystery “proprietary blends,” no fear-mongering.
Our formulation philosophy: Earth + Evidence
Botanical first. Cold-pressed oils, plant butters, clays, hydrosols, ferments, and essential oils used where they make sense.
Evidence-guided. When a safe, low-dose lab-made helper (like a preservative or peptide) is required for stability, safety, or performance, we use it and say so clearly.
Short labels, clear labels. Every product lists full INCI names, usage guidance, and “free-from facts” that are accurate—not marketing fluff.
What we make
Bar Soaps – creamy, low-residue bars that cleanse without squeak (think goat milk, oatmeal, charcoal, turmeric, menthol, peppermint, fir needle).
Toners & Mists – alcohol-free replenishment with things like chamomile, rosewater, witch hazel leaf water, hyaluronic acid, and postbiotic ferments.
Oils & Serums – lightweight face oils such as jojoba and rosehip that mimic skin lipids and seal hydration.
Target Care – gel-cream eye hydrators with HA, bamboo, and peptides for puff and fine lines.
Ritual Bundles – logical pairings priced to make consistency easy.
Ingredient standards you can count on
Always:
Full ingredient lists on every page & package
Non-GMO plant oils and butters
Responsible palm derivatives only (RSPO/Fair-Trade where used)
Vegan & cruelty-free formulations (bar soaps are vegan unless clearly labeled as goat-milk)
Small-batch production with batch dating
Never:
Parabens or phthalates
Formaldehyde-releasing preservatives
Hydroquinone, coal-tar dyes, toluene, or microbeads
Heavy synthetic perfume clouds (we stay light; many items are essential-oil or naturally derived aroma only, and some are fragrance-free)
We’re not “100% chemical-free” (nothing is). We’re honest about what’s inside and why it’s there.
Sustainability, simply
Minimal packaging, recyclable where possible
Concentrates over water when we can (bar formats, oils)
Responsible sourcing and continuous improvement as we grow
Who we serve
Anyone rebuilding a routine from scratch: beginners, sensitive skin, oily/combo, dry, acne-prone, and melanin-rich skin—people who want clarity, calm, and consistency without the drama.
How to use Rootera™
Cleanse with a bar that fits your skin (e.g., Blemish Breeze, Cedar Forest, Breath of Clear, Golden Roots, Honey Drizzle, Lovely Lavender).
Tone to refine and re-hydrate (Petal Veil or Willow Veil).
Seal with a drop or two of face oil or your moisturizer.
Target with Eye Gel-Cream or a treatment as needed.
Repeat. Reconstruction is a daily practice.
Our promise
Clarity over hype. You’ll always know what you’re buying and why it works.
Comfort over extremes. Balanced pH, barrier-friendly surfactants, sensible actives.
Care that scales. As we grow, our labels stay legible and our formulas stay thoughtful.
Start your reconstruction today
Explore the rituals, pick a bundle that fits, and give your skin two weeks of consistency.
Your routine gets simpler. Your skin gets steadier. That’s reconstruction.
Shop bundles →
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