About Rootera™

ORIGIN

Rootera™ was born out of resistance — a sacred resistance to Western chemicals, empty formulas, and profit-driven skincare. We didn’t create this brand to fit in. We created it to bring our people back to nature. Every oil, bar, and blend we craft is handmade with intention, guided by Earth, and rooted in love.

PURPOSE

This isn’t skincare. This is ritual. This is ancestral medicine for the skin, soul, and spirit. Our mission is to help people return to their roots — to reconnect with the natural healing that’s been stripped from us by modern systems. We honor the Earth with every product we release. We don’t just sell — we serve.

WHAT WE STAND FOR

At Rootera™, we believe in:

Nature over nonsense – no toxins, no fake ingredients, no sellouts.
Community over corporations – this brand is for the people, not for the masses.
Love over profit – healing should be sacred, not exploited.
Energy over science – we trust vibration, frequency, and herbal law.
Tradition over trends – we don’t follow hype, we follow roots.

THE REBELLION

Western skincare taught us to hate our skin — to bleach it, to strip it, to destroy it. Rootera™ teaches you to honor your natural body. We use ingredients your ancestors knew. Herbs that heal. Oils that bless. This is how skincare was meant to be — raw, simple, powerful.

OUR INSPIRATION

We take inspiration from real healers — not influencers. From Dr. Sebi, Queen Afua, ancient African herbalism, Indigenous wisdom, and spiritual teachers who understood natural law. Everything we make is an offering to our people. Every product holds purpose.

THE MOVEMENT

Rootera™ is not a brand. It’s a movement. A rebellion. A return to balance. We’re not here to blend in. We’re here to wake people up. Our soaps and oils are tools to break cycles and revive rituals. This is for the ones who feel the calling.